The number one question I’m asked most often as a fitness business coach is “how do I attract more clients into my personal training business?” There’s no easy answer or one right way to do marketing. It takes a wide variety of activities and strategies in order to attract new clients to your business. These marketing activities are what I refer to as the Twelve Pillars of Marketing and will assist you with starting your fitness business and they are;
If you’ve been involved in the fitness industry for a while you’re familiar with the F.I.T.T. principle used when designing programs. But did you know you could apply this principle to your business marketing as well? Well you can and it’s a simple formula to follow. To review, the F.I.T.T. principle stands for;
- Frequency
- Intensity
- Type
- Time (Read more…)
Donna’s leadership and guidance in the fitness industry along with her exceptional marketing expertise has helped us understand how to obtain a higher level of business success. Anyone who works with Donna will come away with a wealth of information.
Cathy and Kelly – Owners Equal Balance Fitness
Personal Training Business Boot Camp June 14, 2009
From this workshop I learned how to build my own customer service commandments, apply myself to a “niche” market and use social networking to expand my clientele. It was very informative and I especially enjoyed the role playing.
Nicky Weaver
Personal Trainer – Fit2Go
Personal Training Business Boot Camp June 14, 2009
I learned a lot of different ways to attract clients. Donna you are a great teacher and you kept my interest. You have a good sense of humor.
Sheryl Hanson
Manager -Personal Trainer – Gold’s Gym
Partner Stretching Workshop – May 30, 2009
Short and sweet. The information was concise and usable for your classes and PT sessions. Donna delivers with quality and humor. You will take home lots.
Syd Sam – ICBC Healthworks Fitness Director and Metro Vancouver Livable Body Fitness Coordinator
