Creating solid business systems will not only help your business run more effectively it will also help grow your personal training business. To illustrate this point think about the many turn-key operations that exist today. Curves, Starbucks, McDonalds they all have one thing in common, replicable business systems. If your personal training business is currently suffering from “no systems syndrome” then it’s time to jump on board and start creating them.
My suggestion is to find a binder and start organizing your business. You should be able to give this binder to anyone and they should be able to read it and know exactly what your business is all about. Here’s are the sections you would include in your company binder.
You say tomah-to, I say tomay-to-what’s the difference? Does it really matter if you refer to your training rates as fees or an investment? In my opinion it matters a lot! It can be the difference between making a sale and seeing the prospect walk away.
How you view your services has a tremendous impact on how you build a customer relationship. If you think you are quoting a fee when talking about your training you may feel awkward quoting your prices. When you aren’t confident in your approach to sales you make it difficult for the prospect to have confidence in you. Most likely they will “have to think about it” and you’ve just lost the sale.
If only I could go back in time and take the lessons I learned the hard way when starting my own personal training business and just start over. I did make my fair share of mistakes. Some of them were small but a few of them were financially quite significant. Sometimes the hard road gets us the best results because of the wisdom we gain through surviving these situations. Yes this is true. But to be honest if someone would have shared the five tips I’m about to share with you, that road would not have had as many potholes.
So here they are and you would be wise to follow them and avoid finding yourself falling into the same trap.
Posture (not so) Perfect – June 30th
My assessment will not be just what is written on paper or what the client tells me. The tools to measure provided in this workshop are an excellent guide to measuring posture properly.
Syd Sam – ICBC Healthworks Fitness Director and Metro Vancouver Livable Body Fitness Coordinator
Posture (not so) Perfect – June 30th
I liked the casual/professional delivery style of the workshop. There was tons of hands on time. I learned how to pay closer attention to how people stand and how to use the chart to check posture.
Fatima Leite Kusch- Owner, Blessed Bodies Fitness
Posture (not so) Perfect – June 30th
I learned what to look for when assessing posture. Very good hands on participation. It was great seeing everyone’s posture.
Trish Barchuk – Personal Trainer
