Three business struggles most personal trainers face

It’s a grey Tuesday morning and I’m sitting at my computer sipping my coffee and thinking about how to help my business coaching clients through some of their business struggles. I’ve discovered that there are some common issues facing most trainers when running their business and they are;

1)    Finding clients

2)    Making money

3)    Managing the business

These issues are all interconnected. You need to find more clients in order to make money while still having time to run the business. Finding a balance can be tricky and it’s not easy. If there was an equation that represents this best it would probably look like this.

Business success = More clients X more money

Time to work on the business

Finding clients requires having a good idea of your target market and a solid marketing plan. You don’t have to spend copious amounts of money marketing and branding your business to be successful. Don’t make the costly mistake of dumping hundreds even thousands of dollars into advertising unless you can commit to it for a minimum of a year. Many trainers fall into this trap and think that a few ads in the paper is the magic bullet to attract clients. It isn’t. It’s only one strategy in a long list of strategies that are needed.

I suggest you read my article on the 12 pillars of marketing and request a FREE copy of my marketing calendar to kick start your plan. Then DO THE WORK necessary to make things happen and create business momentum. If you can get through these exercises then you will be well on your way to success. If you can’t, then you might want to consider hiring a business coach to help you through the steps.

It’s possible to attract clients, earn a good living as a trainer and still have time to work on your business, socialize, spend time with family and enjoy success. But these things don’t happen by waving a magic wand or wishful thinking. It takes time, energy, focus, determination, discipline and structure. Do you have what it takes? If not, then reach out and ask for help. Otherwise you may continue to struggle in your business and get caught in what could turn in to be a vicious cycle. Constantly needing more clients to make more money and not having the time to focus on it.