“Do this one thing only and you’ll see amazing business results”

If you could focus on just one thing in your business that you knew would bring you tremendous results what would that one thing be?

A couple of days ago I spoke to a group in Human Resources. The topic was how to take action on your goals. It made me realize that taking action is such a needed topic because too many people set goals, really want to achieve them but for whatever reason don’t. This group was no exception. They each shared how frustrating it was to set a goal and not attain it. We laughed at how easy it is to make big lists of things to do and never get through it all. There’s always something on the list that never gets done.

If you’re really serious about achieving a specific goal then here’s what I recommend you try.

1)     Find one action word to anchor what you’re trying to accomplish.

2)     Write 1-3 goals related to your word.

3)     Create a very short list of action steps to do on a daily basis to achieve your goal.

Last year I picked the word “perform”. The reason I picked perform was because I wanted to add more performance elements in my presentations. All year long I attended workshops and seminars on how to improve performance. I read books, watched videos and joined an acting class. The word itself became my anchor and all the decisions I made over the course of the year focussed on improving my performance.

My measurement tools were the evaluation forms from the conferences, emails received from delegates, spin-off work from presentations and comments from conference organizers. I even had one person from a session ask me if I was a comedian and another ask me if I was an actress. In 2008 and 2009, I was named top ten presenter at the Athletic Business Conference. How’s that for results.

The results happened because I focussed on one action. I created goals around that action and did what needed to be done on a daily basis to make it all real. I had purpose and clarity of vision. If an opportunity came my way or I had to decide where to spend my money I was able to ask myself, “Is this going to add to my goal or not?”  It also made my life a lot easier and less stressful because I didn’t feel like I was sprinting in different directions to make everything happen.

So what’s your one word that will anchor you? Maybe it’s to grow, connect or earn. Once you can identify what that one word is then you’re ready to set some goals. If you picked grow as your anchor word then what are some goals you can set around growing your business? For example maybe you need to attract ten more clients in the next month, add a new program or move into your own studio. Once you know what your goals are you can set the plan in motion by identifying what things you need to do on a daily basis to get you to your goal of growing your business.

If you’re not sure what that one word is then you need to talk it out with someone until you find it. There were a few people in the group who didn’t know what their one word was so they chose to use clarity. They needed to find clarity in their vision and purpose for their business. This became their anchor word and they would need to do a lot of soul searching and research to find their next word.

You don’t have to do this work alone. Everyone at some point in their lives and especially when running a business needs a teacher, mentor or coach. I guarantee that you will see results happen a lot quicker when you have help. Isn’t that why people hire you as a personal trainer? To help them get results quicker?

The Offer

I really want you to find your anchor word and here’s what I’m prepared to do. For the first ten personal trainers who read this article and respond I’m going to coach you for free until you identify the word, three goals and daily action steps. If you’re committed to the journey then I want to help you. All I want in return is to be able to share your story with other people, (we can change your name if you like). I believe that people learn best from the experiences of others. So if you want some help and are willing to share your story with others then contact me and together we’ll find your anchor word and set your business on the right path.