MID-LIFE CRISIS OR MID-LIFE MATURATION?

Well I never thought I would be writing about a mid-life crisis or what I like to affectionately refer to as “mid-life maturation”. Sounds better doesn’t it? Call me crazy but I think there’s a good opportunity for personal trainers looking to attract more clients, but more about that later.

I was curious to learn about the topic so I looked it up on Wikipedia. I wanted to find out what the actual clinical definition was. Here’s what I found.

A midlife crisis is experienced between the ages of 40 and 60. It was first identified by the psychologist Carl Jung and is a normal part of the maturing process. Most people will experience some form of emotional transition during that time of life. A transition that might cause you to take stock in where you are in life and make some needed adjustments to the way you live your life. Most seem to come through the process smoothly without making major life changes.

For some, a midlife crisis is more complicated. It can be an uncomfortable time emotionally which can lead to depression and the need for psychotherapy. Those who have a hard time with this transitional stage might experience a range of feelings such as:

• Unhappiness with life and the lifestyle that may have provided them with happiness for many years.
• Boredom with people and things that may have been of interest to them before.
• Feeling a need for adventure and change.
• Questioning the choices, they have made in their lives and the validity of decisions they made years before.
• Confusion about who they are and where they are going.
• Anger at their spouse and blame for feeling tied down.
• Unable to make decisions about where they want to go with their life.
• Doubt that they ever loved their spouse and resentment over the marriage.
• A desire for a new and passionate, intimate relationship

Hands up, how many of you can identify with some of the points above? My hand is up. It’s funny because I never gave my age much thought until this year. I love my birthday because people call you, you’re the centre of attention and there are always presents.

I turned forty last year which was no big deal and then forty one this year, piece of cake. I feel like a teenager, without the raging hormones and acne. Over the years I’ve worked hard to stay in shape. But there have been changes this year which I can’t deny are probably due to a mid-life maturation.

I notice I’m more concerned with my appearance and my health. My joints aren’t as forgiving to downhill trail running as they used to be. It takes me longer to recover from a night on the town, and I started really paying attention to my nutrition (except for those nights on the town).

I got hair extensions because I missed my long locks. Purchased a good skin care program to keep my face looking sweet and am spending more time with family and friends which seems more important to me now.

Then it hit. I’m sure I’m not the only one who is feeling the need for change. There are lots of people out there probably going through the same thing and are looking for some help especially in changing their diet, exercise and overall health. I bet they are confused about what to do, where to go and who to see.

You could be that personal trainer who specializes in people going through their mid-life maturation. I know this may sound a little out there but since most people go through the process of change at some point in their life this could be an opportunity for you to focus on this niche.

As a matter of fact you could use the information from Wikipedia as part of your marketing to attract these clients. Here’s what it may look like.

Mid-life crisis got you down?

Tired of your flabby, out-of-shape body and want to start feeling energized and sexy again?

Feel like you need a change?

Did you know that it’s common for people between the ages of 40-60 to go through a mid-life crisis?

Are you…

• Unhappy with your current lifestyle and want to shake things up?
• Bored with people and things you found interesting before?
• In need of adventure and change?
• Questioning the choices you’ve made about your health?
• Confused about what you can do to make changes?
• Feeling tired, stressed and less energetic?
• Longing for a new and improved you?

Make a Change Now

You can make a change now and turn your life around. Start feeling energized, sexy, vibrant and full of life again. Go on that trip you’ve always wanted to take or buy that bikini or pair of size 4 jeans you’ve always wanted to fit into but never could.

Take this opportunity today while you’re going through your mid-life transformation to create a new and improved version of yourself.

Take Your First Step

Your first step starts with a consultation where I show you what you need to do, how to do it and best of all we can get started right away so you can be on your way to feeling your best.

I think it would be interesting to focus on this market niche because clearly everyone reaches a point in their lives where they just need to shake things up. As long as there are no psychological issues to deal with, the right personal trainer would be an asset to anyone going through the physical changes.

As for me, well I don’t know how this maturation/transformation will all turn out. I know I feel good about myself and ready to tackle new challenges and adventures in my life. It seems like life is only getting better and the years go by. I have a great husband, loving family and supportive friends like you who keep reading my writing. Thanks for that by the way.

If you want to explore this niche a bit further and see if it may work for you as a personal trainer, feel free to drop me an email and we can strategize on how you can tap into this market.