2009 Athletic Business Conference

How to Create a Demand for Your Personal Training Services

When asked what delegates learned from the session, here’s what they said;

• “I learned that I needed to “pick a lane”, be specific and specialize in a market niche.”
• “How personal trainers need to identify what motivates them and why they do what they do.”
• “The importance of personal trainers finding their essence and specializing.”
• “Different types of package options and how to bundle personal training.”
• “How to understand and connect with clients and find the culture.”
• “Learn the essence of who you are to have a profitable business.”
• “Stop discounting…focus on value/exclusivity of services and get away from fee focused marketing.”
• “Having trainers specialize in one area.”
• “Re-think focus of training department.”
• “The essence of your business. Dig deep to find it. Now sell it.”

COMMENTS FROM THE SESSION

“Donna has a great attitude and can empower others.”

“One of the “BEST” speakers I’ve experienced.”

“Great presenter. Engaging and practical. Bring her back.”

“Handouts were very good. Very energetic. Exudes confidence. Good interaction with the group.”

“Excellent. You would be crazy not to bring Donna back. Very good.”

“Donna was AWESOME? One of the best presenters I’ve encountered since I’ve attended Athletic Business Conference. (since 2001).

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