“Have you ever heard of the power of three?”

What do the three little pigs, three blind mice and the three musketeers all have in common? What about The Lion, The Witch and the Wardrobe? When you watch waves do you ever notice how they come in cycles of three? Or how about when something goes wrong, don’t we say that things always happen in threes’.  The universe seems centered around the power of three. Here’s another one for you, the good, the bad and the ugly. Once you see the pattern it’s hard to stop noticing it. There are certain laws of the universe that are too strong to ignore, like the power of three.

Why is a series of three so powerful?

It might be because three is the most abbreviated way to convey a spectrum—such as in the threesomes of good, better, best; morning, noon, night;  thoughts, words, actions; minimum, maximum, optimum; birth, life, death. The spectrum, which also delineates a continuum, then affords us a sense of completion, and anything more would be superfluous. We get the whole picture already, albeit in shorthand.

Another reason might be because three is the minimum number that human perception considers a pattern. If something happens once, it’s merely a fluke. If it happens twice, it’s a coincidence. But if it happens three times, people begin to draw conclusions.

Our brains are wired to respond to threes because three represents a digestible bite. It’s also easy to remember a sequence of three. This may be due to the oral tradition by which information was handed down long before the age of the written word. We can remember the joke about the rabbi, the priest, and the minister walking into a bar, but if we add a fourth guy, he may fall just outside the parameters of our memory and tends to weaken the impact of the triad altogether.

Create a compelling argument

When selling your personal training services present three irrefutable arguments and in this way you cause a subtle shift in the brain of your prospect. Create an emotional experience since people buy on emotion and justify their purchases with logic. When your prospects are prompted to give a reason why they bought your personal training services it would be easy for them to declare, “I had three good reasons,” and then recite them quite effortlessly.  When they recite their three good reasons to others it also alleviates any tension the prospect may have had about purchasing personal training and affirms that they made a correct decision.

It’s powerful stuff and now that you are aware of the power of three you can start to create copy where you provide three benefits for people who are contemplating purchasing your personal training services. Use the power of three anywhere you market your personal training business and you will surely discover how effective it is.

The Web Copy Mastery Program that I’ve developed has a complete section on creating your own power of three. It’s a three step (are you surprised there are three steps?) formula that I share with you. Each step triggers the brain on a different level. When you present your concept in three specific ways, each one appealing to a different sensibility or intelligence, you make your concept stick in the minds of your prospects. They will be more likely to embrace and relate to your offering. It’s, tricky stuff but once you master the simple formula it’s much easier to understand the process and then duplicate it.

• The power of three is the most powerful tool you can use when writing your marketing material for grabbing people’s attention and stopping them dead in their tracks.
• 83% of people who started using the power of three formula in their marketing saw results within days because it was easy-to-use and effortless to implement.
• In less than 15 minutes and with the greatest of ease you can create your own powerful three copy and instantly compel people to take action but you must know the formula to make it work.

It’s so exciting to discover new ways to speak to your prospects and in a language they can relate to. The power of three is just one of those ways. Not only that but it makes selling your personal training services to much easier because it sells itself. Imagine that!

Earlier this week I shared with you some words to avoid using in your web copy and in your marketing. This article is an extension of that. My hope is that you see the value in what I’m sharing with you and come and join me for the full deal which is the Web Copy Mastery Program.

If you have a website, put out flyers, brochures or even write a regular newsletter, the value of being able to write copy that attracts more business is priceless. After all, why do you go to the expense, time and bother to produce these materials if you aren’t looking to attract more business? You don’t have to be frustrated that your marketing material gets you little to any results.

Have you ever created a direct-mail campaign or placed an ad in the paper? What kind of results did you see? The typical response rate for direct-mail is less than 1%. Placing an ad in the paper isn’t much better. How much money did you spend? Your lack of response was likely due to ineffective copy. You no longer have to suffer this fate in your marketing or lose any more money.

Your easily digestible remedy is simple. The investment you will make on registering for the Web Copy Mastery Program is less than $.80 a day. You can’t even get a decent cup of coffee for $.80 but you can get a great education.  Think about what your business would be like if you wrote a flyer or changed your website and started immediately attracting more business. What would you do with the extra money you will earn?

I know what I would do and I’m doing it. I’m spending a month on holidays in El Salvador all because of how I changed a few words in my web copy. Do you see why I’m so eager to share it with you? I’ve seen the results first hand.

Those of you who have been following my articles know me pretty well. When I get passionate about something I become consumed by it and take it to the extreme. That’s what I’ve done here by learning more about the internet and writing web copy. I’ve dedicated my life to helping others achieve health and wellness and to serving the fitness professionals in our community. I want you to learn what I can teach you so you can start making some real money. I’ve heard too many stories from personal trainers and other health professionals who struggled to make a decent living in this industry and it doesn’t have to be that way.

Get in on this great offer now before it’s too late. Remember I’ve sent it to my VIP list only because we have a connection but time is running short. If you don’t send me your interest by February 1^st I’m going to open it to the public. Because of the hands on nature of the workshop I have to limit seating to 30 people. Be the one of first people to get in on the Web Copy Mastery Program and your investment will only be a fraction of the cost others are going to pay.

The results are unmistakable;

• Website traffic keeps going up on my website and continues to rise daily. This is vital in any business and something you need to see happen in order to keep your business from slowing down. Especially in the slow periods of personal training which cause a lot of trainers stress because of lower earnings.
• Conversion rates have increased and are continuing to see steady growth. It doesn’t matter how great your website is if all people do is look and leave. Stop them from leaving by stopping them in their tracks. You created a website for a reason and it wasn’t just to be a static brochure. It’s supposed to bring clients to you and that’s what great copy does.
• Customer inquiries have risen and I’m having trouble keeping up to the demand. You can have this problem too. Some of you offer boot camp programs, are they all full? Do you want to run more? Then you have to get people to communicate with you. Your web copy helps you do that but only if done right.
• I’ve had to turn some business away because I’ve been overwhelmed by the response. Another good problem to have and one that you can create for yourself by being smart and getting a web copy education.

The clock is ticking. You have until February 1^st to make up your mind and give yourself an education on how to write web copy and marketing copy. All you have to do to get in on the Web Copy Mastery Program is simply send me an email and in the subject line put “Register me for the Web Copy Mastery Program”. I will send you the details including the date, time and location.

Remember your investment for the program is a fraction of the cost because you’re on my VIP list. It’s a one-time offer.

When you register you will also get these incredible bonuses;

For no extra charge you will receive the complete audio package of the workshop.  I’m only offering this to my VIP. Others will pay $65.00 for the Audio Edition of the Web Copy Mastery Program.

• FREE report on 25 words that have impact when writing web copy to share with you when you register. I will send you the report after you register and you can start to use them right away.
• FREE web copy consultation after the course. This is a $225 value just for you because I want you to experience the same great results on your website. You will have an opportunity to ask questions about your own web copy and website after the workshop. I will help you perfect the technique of writing web copy for your website and spend time helping you so it comes out perfect.
• Register by Friday, January 29^th and receive an additional one hour of FREE business coaching which is a $225 value.

Send me an email now and start an education that will start putting money in your bank account and ease your financial situation now. Email “Register me for the Web Copy Mastery Program” and I will send you the details and all your FREE goodies.