On the Edge - Fitness Educators

I’ve just been reminded of the ING Direct commercial with the little song, “hands in your pocket…hands in your pocket”. Why did this song come to mind? On a recent trip to the Royal Bank of Canada to open up an account I was presented with a booklet outlining all the different ways in which [...]

A Business Fable….about shedding the three fears that sabotage client loyalty. Written by: Patrick Lencioni I love to read and my two favorite subjects are fitness and business. So my library is full of both types of books. When I like an author I usually buy all of their books. I feel like I get [...]

There’s no denying or getting around it. Today’s customer wants service and not just the same service as before. They want exceptional service and if they don’t get it they are more vocal about it and take their business elsewhere. With so many competitors in the market, customers know they are in a power position [...]

Count it down out loud. 10-9-8-7-6-5-4-3-2-1. In the time it took you to count this out, is about the length of time a prospect will take to decide if they want to do business with you or not. It used to be 30 seconds but thanks to the internet, the abundance or advertising coupled with [...]