On the Edge - Fitness Educators

Well I never thought I would be writing about a mid-life crisis or what I like to affectionately refer to as “mid-life maturation”. Sounds better doesn’t it? Call me crazy but I think there’s a good opportunity for personal trainers looking to attract more clients, but more about that later. I was curious to learn [...]

Something I’ve noticed in the fitness industry is that program descriptions whether written for a leisure guide, website, flyer or brochure tend to be as unappealing and bland as watered down chicken soup. Where’s the spice? Where’s the pizzazz? What’s going to entice a prospect to want to pick up the phone or email for [...]

If you could focus on just one thing in your business that you knew would bring you tremendous results what would that one thing be? A couple of days ago I spoke to a group in Human Resources. The topic was how to take action on your goals. It made me realize that taking action [...]

As a personal trainer working for yourself you’ve probably had times when money was tight and other times when it flowed like champagne. Personally I like the flowing times but sometimes that’s not always the way it is, especially in an industry like personal training. There are times of feast and times of famine. It’s [...]

It’s time you earn your Olympic Gold Medal and put your business on the podium where it belongs. Vancouver is buzzing with excitement over the Olympics and it’s hard not to catch Olympic fever. I’m mesmerized watching the athletes perform and feel so inspired. They’ve all worked so hard to get to the Olympics and [...]

“So what I hear you saying is…..” If you’ve used this sentence or one like it to paraphrase a statement, concern, objection, comment or suggestion then you could be sending a message to your client that you are not listening. You were probably told the best way to understand and connect with a prospect is [...]