On the Edge - Fitness Educators

Before I reveal the answer here’s a question I want you to answer first.  Why did you open this email? What compelled you to click and read further? Did you feel like you had to because you needed to know the answer on what these three seemingly unrelated items have in common? The brain is [...]

What do the three little pigs, three blind mice and the three musketeers all have in common? What about The Lion, The Witch and the Wardrobe? When you watch waves do you ever notice how they come in cycles of three? Or how about when something goes wrong, don’t we say that things always happen [...]

I thought I was immune and not someone who had unproductive habits but yesterday I finally faced the truth. I’ve been chasing my “email” tail for a long time and it’s time to put a stop to it. I’m in El Salvador on a little business and a lot of pleasure. The particular house where [...]

Now more then ever it’s time to be bold and break away from the rest of your competitors in order to capture and keep more business. The honey moon is over. As fitness professionals we have to work harder to attract new business and bedazzle the clients we already have. Most fitness businesses haven’t taken [...]

It’s a grey Tuesday morning and I’m sitting at my computer sipping my coffee and thinking about how to help my business coaching clients through some of their business struggles. I’ve discovered that there are some common issues facing most trainers when running their business and they are; 1)    Finding clients 2)    Making money 3)    [...]

As a personal trainer you might be trying to market to a wide variety of people. That’s great if you are seeing the results of your efforts pay off. My hunch is that you are relying heavily on referrals and less on traditional marketing methods. I am a firm believer in choosing a target market. [...]