On the Edge - Fitness Educators

The Secret to attaining client referrals Let’s face it a good majority of you rely on referrals to build your personal training business. Why? because it’s easier then marketing, networking and schlepping to do the work yourself. But what happens when the referrals start to slow down or even worse, dry up? You find yourself [...]

The number one question I’m asked most often as a fitness business coach is “how do I attract more clients into my personal training business?” There’s no easy answer or one right way to do marketing. It takes a wide variety of activities and strategies in order to attract new clients to your business. These [...]

If you’ve been involved in the fitness industry for a while you’re familiar with the F.I.T.T. principle used when designing programs. But did you know you could apply this principle to your business marketing as well? Well you can and it’s a simple formula to follow. To review, the F.I.T.T. principle stands for;

If your business is suffering from MADD chances are you’re all over the map when it comes to your approach to marketing. Similar to Attention Deficit Disorder, you may find yourself jumping from one strategy to the next.

That’s right, everything you have learned and know about marketing is a lie. Lose thirty pounds in thirty days, lie. Lose weight quickly, lie. Lose weight without having to exercise, lie. As consumers we have bought into the greatest lie of all which is the lie we tell ourselves when we buy into these bold face marketing fibs.

I train anyone. This is a statement I’ve heard many times from personal trainers. Unfortunately spending your time and money marketing to everyone can be extremely time consuming and expensive. I understand it can be difficult when first starting out to chose a target market. You may think that by narrowing your focus you will [...]