How to Create a Demand for Your Personal Training Services

When asked what delegates learned from the session, here’s what they said;

  • “I learned that I needed to “pick a lane”, be specific and specialize in a market niche.”
  • “How personal trainers need to identify what motivates them and why they do what they do.”
  • “The importance of personal trainers finding their essence and specializing.”
  • “Different types of package options and how to bundle personal training.”
  • “How to understand and connect with clients and find the culture.”
  • “Learn the essence of who you are to have a profitable business.”
  • “Stop discounting…focus on value/exclusivity of services and get away from fee focused marketing.”
  • “Having trainers specialize in one area.”
  • “Re-think focus of training department.”
  • “The essence of your business. Dig deep to find it. Now sell it.”

COMMENTS FROM THE SESSION

“Donna has a great attitude and can empower others.”

“One of the “BEST” speakers I’ve experienced.”

“Great presenter. Engaging and practical. Bring her back.”

“Handouts were very good. Very energetic. Exudes confidence. Good interaction with the group.”

“Excellent. You would be crazy not to bring Donna back. Very good.”

“Donna was AWESOME? One of the best presenters I’ve encountered since I’ve attended Athletic Business Conference. (since 2001).

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The WOW Factor For Service Excellence - RATED NUMBER 1

Here are just a few of the comments from the session.

“Great speaker! Should have more Donna’s at the conference”.

“Wow!!! Great speaker. I’ve been attending Athletic Business Conference for 8 years, best speaker as of yet. Would love to hear from her again.”

“Very enthusiastic and creative speaker.”

“This presentation was the best of the conference.”

“She was great – lots of information with excellent delivery.”

“Great speaker, made me laugh a lot!”

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Chris Ridout

February 4th, 2010 · No Comments

First of all let me say thanks for the great business coaching meeting yesterday. Your ideas were just what I needed.  I was so inspired I wrote out a complete new poster to help my business.

Chris Ridout – Owner of Zoomer Yoga

I first contacted Donna Hutchinson in December 2008.  I had completed all my fitness certifications through her company and always found her to be a great resource and source of inspiration.

I had just finished my first year working as a personal trainer in a large gym facility.  I was utterly exhausted.  My days started early and finished late, I was struggling to find the time and energy to look after my children, and my personal level of fitness had decreased substantially.  I was receiving only 45% of my hourly billing rate and wasn’t making enough to sustain the lifestyle I desired for my children and myself.

I decided that I needed to make some big changes and Donna and I entered into a business consulting relationship in February 2009.  I acquired a pre and postnatal fitness business, started a women specific sport-conditioning program and became an independent trainer, working solely for myself.   Donna was instrumental in keeping me focused on effective marketing techniques, building a referral network and targeting a niche market.

I can’t describe how pleased I am with the progress I’ve made in under six months, and there is still huge potential for growth in my businesses.  I now have established contracts with the North Vancouver Recreation Commission for both pre/postnatal programs and sport-conditioning.  My independent women only sport-conditioning program has continued to grow with new participants each six-week session.  By focusing on my niche market, I am now receiving referrals and training the clients I love to train!  I’m working fewer hours and have doubled my income, and I’m not finished yet!

I would definitely recommend business coaching with Donna Hutchinson.  Whether you wish to start a new business, or grow the one you have, Donna will be instrumental in keeping you focused and using your resources effectively.  Having her as a coach and mentor has been extremely valuable to me personally and professionally.

Monika Marx

No other woman in business has inspired me more than Donna Hutchinson. Her passion for knowledge is abundantly evident and thoroughly contagious. With all her work accomplishments and contributions to the fitness community, her ability to maintain a healthy and balanced lifestyle is all the more impressive.

Tracy Harrison – FemFit Athletic Conditioning for Women

On The Edge

Fitness Educators (OTE) offers a complete range of services to help you grow your business.

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Testimonials

No other woman in business has inspired me more than Donna Hutchinson. Her passion for knowledge is abundantly evident and thoroughly contagious. With all her work accomplishments and contributions to the fitness community, her ability to maintain a healthy and balanced lifestyle is all the more impressive.

Tracy Harrison – FemFit Athletic Conditioning for Women

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