At On the Edge, we offer workshops to help you accelerate your business growth.
When you attend one of our workshops you will be provided with the following:
- comprehensive handouts
- take home assignment for additional credits (optional)
- a small token of appreciation for attending
- workshop completion certificate
The SECRET to Developing Web Copy that Sells Your Services
“There are at least 10 problemswith your web copy right now that’s driving business away from your website and money from your pocket…”
There are ten problems I’ve identified that you should know about right away….
The sad thing is, you aren’t even aware of the how these mistakes in your web copy is affecting and driving traffic away from your website and the clients you will never get because of it. And you’re not alone. After reviewing hundreds of personal training websites I found the same mistakes repeated over and over again.
I’ve identified ten common problems personal trainers make in their web copy. These ten problems are driving up to 90% of your potential clients away from your website and the problems are all your in your web copy.
Now that’s assuming that your potential clients can even find you on the internet. Let’s face it, if you’re not on the first page of google your chances of attracting any business at all falls to almost zero….
….and it’s your web copy that’s got you stuck in internet cyber oblivion.
But don’t despair. All I need is a day of your time to show you what I’ve discovered so you can avoid these mistakes plus others I will share with you….
….and it’s not complicated. You know how website stuff and writing can feel difficult, is time consuming and just plain boring for some of you? That’s not what you will find when you register for this workshop.
This workshop will…
- Point out the mistakes in your web copy and what you need to do to fix them quickly
- Get you writing irresistible web copy that puts you on the first page of google and drives more clients and profits to you
- Start using your website the way it was intended which is to bring more clients to you so you don’t have to go hunting for them
Best of all the tools for writing web copy are easy-to-use, ready-to-implement and will drive traffic to your website putting more money into your pocket.
Let me ask you this simple question. Does your website look and function more like a brochure? You have a home page, pictures of your clients and some testimonials, a list of your services or programs and you tell people about you and what you can do for them? Does this sound like your website?
Well, it’s not unlike many other personal training websites I’ve seen and that’s part of the problem….
While the structure of the site makes sense, it’s the content on the site that matters that matters the most and is the weakest link. Unless your web copy is written to entice and get your prospects emotional about your services they are clicking away from your site faster then it took you to read this last word.
It’s time now to get serious. If you really want to attract more clients to your personal training business with only a fraction of the effort and no additional website cost then you need to find out more about how to write copy that sells your services.That’s what this one day workshop is about….
To guarantee your spot in the workshop you need to do two things right now.
1) Email your name and contact information including your website address. (If you are just developing your website then please indicate that as well.
2) Register for the workshop
Once you register you will receive a 15min web copy consultation prior to the workshop and another 15 min web copy consultation after the workshop to check up on your progress and answer any questions.This is my gift to you (value $150.00) because I want you to be successful in changing your website and bringing more business your way.
I’m so confident in the progress you will make and the results you will receive that I’m offering a 100% money back guarantee on the workshop.
Advance your Knowledge of Program Design
Take your program design skills to a whole new level
Advance your knowledge, skills and expertise of program design beyond working with the apparently healthy and novice population. You’ll gain confidence and enhanced knowledge of program design so that you can cater to a more intermediate and advanced clientele opening up more markets for you to tap into. Topics include; periodization training, building heart rate training programs and advanced systems of training.
Posture (not so) Perfect
Discover the techniques to unlock the secrets behind better posture
Let’s face it we all have issues with posture. Computers, video games, TV long commutes we’re all reverting back to a fetal position and let’s just say gravity may not be that kind to us. What’s true for you is also true for your clients.
This workshop is all about assessing ten major components of posture. You’ll learn how to perform a complete posture assessment, prescribe corrective stretches and strengthening exercises and how to develop your own posture perfect program.
You only need to bring your crooked body and a good sense of humor as we will be assessing each others posture. No need to worry, there won’t be a perfect body amongst us but you will leave the session knowing how to straighten yourself out and your clients.
Date: Wednesday, May 5th, 2010
Time:6:00-9:00pm
Location: 1350 Pemberton St., North Vancouver (host facility KO Fitness)
Investment: $65.00 plus gst
BCRPA Credits: 3
Partner stretching workshop
Transform your stretching from the ordinary to the extraordinary!
This workshop gives the fitness professional twenty different partner stretches to add to their repeitore. The focus will be on proper postural alignment during the stretch with a review of anatomy. The session is all hands-on so unfortunately I can only take twelve people.
Date: Wednesday, February 24th, 2010
Time: 6:00-9:00pm
Investment: $65.00 plus gst
Location: 1350 Pemberton St. (host facility KO Fitness)
BCRPA Credits: 3
Bend it, stretch it, flex it
15 easy to perform flexibility assessments
There are many ingredients to developing a truly personalized training program and one of them is the ability to assess flexibility. Think about how useful it would be to be able know where your client or participants joint range of motion is before you start designing their programs.
This workshop takes you through 15 easy to perform flexibility assessments. You won’t need any fancy equipment or tools do to these assessments. All you need is a low tech mat.
This session is 98% practical. The theory is discussed as we do our hands on assessments. You will have a chance to practice on each other and leave the session ready to assess all your clients or participants.
No flexibility required for this session so don’t worry if you don’t bend, stretch or flex well.
Date: Wednesday, May 12th, 2010
Time: 6:00-9:00pm
Location: 1350 Pemberton St. North Vancouver (host facility KO Fitness)
Investment: $65.00 plus gst
BCRPA Credits: 3
BCRPA Exam Preparation
With a little help, taking a test doesn’t have to be a frightening experience. Build your confidence in writing either the BCRPA fitness theory exam or the BCRPA personal training exam.
The package includes:
- 5 quizzes to prepare you to write the BCRPA exam
- Course practice final exam
- Table of movement analysis
- Pathway of oxygen study sheet
- Sliding filament theory review sheet
“Positive results guaranteed!”
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TESTIMONIALS
“When working with Donna, two things become clear immediately. One is her deep knowledge and experience in the field of fitness and personal training. The other is her passion for this business and for helping others succeed in it. Donna is well organized, a great teacher (who makes sure that you understand what your are learning) and fun to be around too. I would highly recommend her to anyone looking to learn about, get certified and succeed in the fitness and personal training business.”
Chris Obst – Core Dynamics Group
On The Edge
Fitness Educators (OTE) offers a complete range of services to help you grow your business.
We offer:
Testimonials
Ladner Leisure Centre Staff In-Service – July 19, 2009
Absolutely fabulous. I love your passion, energy and enthusiasm! Not even one dull moment in four hours of training.
Chad Francis
Posture (not so) Perfect – June 30th
I liked the casual/professional delivery style of the workshop. There was tons of hands on time. I learned how to pay closer attention to how people stand and how to use the chart to check posture.
Fatima Leite Kusch- Owner, Blessed Bodies Fitness
Posture (not so) Perfect – June 30th
My assessment will not be just what is written on paper or what the client tells me. The tools to measure provided in this workshop are an excellent guide to measuring posture properly.
Syd Sam – ICBC Healthworks Fitness Director and Metro Vancouver Livable Body Fitness Coordinator
Personal Training Business Boot Camp Feb. 21, 2009
Donna, you did an outstanding job presenting this material. Your enthusiasm, knowledge and confidence is very motivational.
Rajeeve Kumar
Personal Trainer
FunAnatomy Part II
“Thanks for the great course Donna. I found the quiz challenging. I liked the mis-match exercise connecting muscles with insertions and origins..good exercise. I look forward to the Precision Posture Workshop”.